Master Thesis: Optimizing check out for completed purchases in a B2B context

Master Thesis: Optimizing check out for completed purchases in a B2B context

This Master Thesis challenge will allow you to make a difference at the heart of a growing start up in Stockholm

Description of the challenge

  • Universal Avenue (UA) is a Sales- as a Service company specializing in bringing sales to digital brands (hardware and software) via partners. For some of these partners we set up partner portals, looking much like web shops, that include self check out options where a company (typically SMB) can complete a purchase without logging in or creating an account
  • UA has a set of partner pages where specific solutions are displayed towards customers. Examples include Frisörföretagarna, Caspeco, Praktikertjänst.
  • There are a number of parameters that can potentially influence completion of a purchase, where a model should optimally account for all relevant ones:
    • The product being considered
    • Layout of shop
    • Customer trading in an old hardware device (phone, computer, tablet) at the same occasion
    • Customer referrer (link, Google, type in, ..)
    • Customer features from database, tracked and matched through cookies when possible (SNI/NACE industry code, geoposition, turnover, profit, size (employee count)

Expected outcomes

  • A dashboard set up in Re-Dash or Google Datastudio to display relevant events from the check out process
  • Google Analytics/Tag Manager implementation within the site and self check out flow according to industry best standard for web shops
  • A strategy, including pilot, for A/B testing new features of the check out flow and partner pages. Creating the strategy will demand making interviews with users of the platform (customers).
  • A basic model to prescribe a recommended product to a given customer in a future, logged in state of the self check out (until then the model can be used to prescribe recommendations sent via mail campaigns ie.)

Candidate profile

  • Engineer or business student writing a Master Thesis 
  • Strong interest in improving business results 
  • Analytical toolbox (relevant knowledge of one or more of the following: web tracking, SQL databases and statistical programming)

Practical details

  • UA offices are located at Grev Turegatan 5
  • Thesis writers are part of our team, and we expect most of the time spent on the thesis to be spent from the office. We welcome thesis writers to join company wide activities such as parties, conferences, group meetings.
  • We offer thesis writers a compensation of 30 000 SEK if expected thesis outcomes are met
  • Fluency in English, written and spoken

This is Universal Avenue

Universal Avenue digitalize small and medium-sized businesses (SMBs). Since 2014, we have gained the trust of 23,000 local business owners to supply them with the solutions they need to grow and compete.

Our B2B commerce platform unites sellers, buyers, and sales partners in one ecosystem where they get access to:

  • Sellers - a global B2B distribution network
  • Buyers - a wide range of solutions to digitalize and take their business to the next level
  • Sales Partners - a turnkey platform to increase earnings by connecting buyers and sellers

Universal Avenue is based out of Stockholm and backed ($16 million) by MOOR (the private investment arm of Kaj Hed, main owner of Rovio, creator of Angry Birds), Fidelity (Eight Roads), Northzone and Salesforce Ventures.

Come work for a company that encourages personal development and a diverse mindset. Our team today consists of people from across Europe, US, South America, Africa and Asia. We believe that by mixing people from different cultures and locations we achieve the best results.

Or, know someone who would be a perfect fit? Let them know!


Grev Turegatan 5
114 46 Stockholm Directions View page

Freedom to grow

Universal Avenue is a fast-growing startup with global ambitions to help accelerate the world's digital transformation.

Already working at Universal Avenue?

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